Cold emails that get replies. Built on brain science.

Most cold emails fail for the same 6 reasons. ReplyHook applies FBI negotiation tactics, Kahneman's loss aversion, and Carnegie's persuasion principles to write emails your prospects actually want to read.

No account required. 3 free emails to start.

The difference is in the science

See how ReplyHook transforms a generic cold email into a psychology-backed message that bypasses the skepticism filter.

Generic Cold Email

0.5% reply rate

Subject: Quick question about your marketing

Hi Sarah,

I hope this email finds you well. My name is John and I'm reaching out from MarketingCo. We help companies like yours improve their digital marketing.

We've helped many clients achieve great results. I'd love to schedule a 15-minute call to discuss how we can help your company too.

Would you have time this week?

Best regards,
John

Generic openerNo specificitySelf-focusedVague CTA
ReplyHook Email

12-18% reply rate

Subject: The Shopify SEO gap I noticed in your Q4 strategy

Sarah, noticed TechStart just launched the new product configurator. Bold move during Q4 — but without supporting SEO, you might be leaving $47K/month on the table.

On the Drift project, we identified a similar gap and recovered 127% organic traffic in 60 days.

The main question is probably whether this applies to your stack. I put together a 3-min audit — want me to send it over?

Pattern interruptLoss framing ($47K)Social proof (Drift)FBI labelling

6 psychological techniques in every email

Each email ReplyHook generates applies these research-backed frameworks. And we explain exactly what we're doing, so you learn with every generation.

Pattern Interrupt

Opens that break the "generic cold email" pattern, making prospects actually read past line one.

Source: Influence Writing Session 2

Social Proof Architecture

Named client embedded as context for a real problem solved — not listed as a credential.

Source: Cialdini + Influence Writing Session 3

Loss Framing

"Risk of X" beats "benefit of Y" every time. We frame around what they might be missing.

Source: Kahneman, Thinking Fast & Slow

Carnegie Perspective-Flip

Every sentence is about THEIR world, THEIR problem. Zero "we" statements.

Source: Carnegie, How to Win Friends

FBI Labelling

Name their likely hesitation upfront: "I imagine the main question is..." Disarms objections.

Source: Voss, Never Split the Difference

Cognitive Load Reduction

Short sentences. One clear CTA. Under 150 words. Primacy and recency optimized.

Source: Brain Science Research

Simple, transparent pricing

One extra reply per week that converts to a deal pays for a year of ReplyHook.

One-Time
£9one-time

Try it out with 5 emails

  • 5 email generations
  • All 6 psychological techniques
  • Technique explanations
  • Discovery call scripts
Starter
£19/month

Perfect for freelancers

  • 30 emails per month
  • All 6 psychological techniques
  • Technique explanations
  • Discovery call scripts
  • Email history & favorites
Most Popular
Pro
£49/month

For agencies & active SDRs

  • Unlimited emails
  • All 6 psychological techniques
  • Technique explanations
  • Discovery call scripts
  • Email history & favorites
  • Priority support

Frequently asked questions